Hi, I’m Tricia.
I’m a strategic operator with a builder’s brain and a storyteller’s heart. I connect the dots, distill what matters, and help big ideas move.
I’ve built a lot of things but some I’m proudest of include a nationally-recognized platform for newcomers to Canada, much needed workations for remote workers, an original musical that raised $300K+ for local/international charities, and a series of childrens books that made it to Amazon bestseller lists.
Building
Currently I lead New Vertical Growth at Mercury. Previously, GTM @ Netomi, User Engagement & Success @ FutureFit, Product @ RBCx. 3x+ Founder. Mentoring @ NEXT Canada and @ Fintech Cadence.
Operating
Read my writing: The Bigger Picture
Read my (children’s) writing: Penny For Your Thoughts
Listen to the 200+ person virtual choir I organized: Project Choirantine
Watch the short film I co-wrote and Executive Produced: Uprooted
Storytelling
Some things I’m curious about and exploring these days. If any of these pique your interest, I would love to chat!
Finance-related: Community ownership models, angel investing, investing in female founders
Fashion related: Sustainable fashion, upcycling, sewing, color theory/color analysis
Work related: GTM in the age of AI, impacts of AI in general, global labor arbitrage, purpose and identity
Health related: Signing up for a second marathon, tennis, eating better, contrast therapy